Necessary Reads: Grant Cardone The 10X Rule


So lately I have begun following the work of Grant Cardone. For those of you who don’t know who Grant is, he is known as the turnaround king, the guy many Fortune 500 companies turn to when their business needs that kick in the arse to get it in shape. He is also a New York Times bestselling author of many straight talking, no bullshit books.

His philosophy is simple, in life, the one skill everyone needs, is the ability to sell. It’s when you take a step back and review the interactions you have on a daily basis that you find that this is 100% true. Regardless of what situations you are in, if you are meeting a friend for a coffee or meeting an employer or customer for the first time, at some point or another in the ensuing conversation you will be trying to sell the other party your viewpoint or idea. It was amazing to think that this idea that Grant communicates with ease, is such a difficulty for 99% of the population. It sounds so basic and elementary that we all seem to overlook it. So if it’s so basic, why do we find it so hard to implement the changes needed when we realize our oversight? Well, if you read Grant’s book, The 10X Rule, you’ll find that it is the fact that we are simply not doing enough to make the changes necessary. I don’t want to talk about the book too much here as I simply feel it doesn’t do it justice. All I need to say is that for everyone regardless if you are looking for advice regarding your sales career or not, you need to check out Grant’s work.

Even if you are not 100% sure this is for you, Grant has a YouTube channel with over 2000 videos offering advice and guidance to those who need it. I think for the simple fact that all this information is free, it’s crazy not to have a look and see what it’s all about.

For more information make sure to check out Grant’s website and follow him on twitter @GrantCardone


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